Toronto SEO as a Classified Job

If ever there was a job that could be considered classified in Toronto, it would be online marketing. Mind you, no-one in their right mind would call any online marketing work a job in the traditional sense, since online marketing is more of an entrepreneurial pursuit.

But job is a catchall phrase so you will have to cut me some slack.

There is one online marketing skill that seems to be dominating the competition for Google first page space today and that is Search Engine Optimization. The sheer numbers of people that are trying to compete for a top ranking is so high that the sites number 20 pages deep here in Toronto.

A friend of a friend of mine is trying to make his mark in this scene here in recent years so I talked to him about how competitive it really is and why. I will reprint that conversation as a question and answer session.

Q) Why the big competition for SEO all of a sudden?

A) I think there are several factors. It’s partially the economy today. More jobs are being outsourced and people are generally more focussed on what’s happening through the internet. This seems to create an interconnectedness that moves the totality of trending ideas much closer together.  Take Youtube for example. There are a billion uploads from users every day. People are turning away from TV and tuning in online. In doing so they are exposed to an ever evolving landscape of new ideas as the search results deliver suggestion after suggestion of inter-related ideas.

Q) How did you get involved?

A) Just about the way I described in my first answer. I was looking through some offers that had come into my email inbox from various things I had signed up for online. One of them was a series of free videos outlining an online course that taught the subject. I watched the whole series on

ver the next en days and decided that it might be a good idea to opt for a high end paid course for a change since I had often heard from other internet gurus that this is how they got their start.

Q) What is SEO

A) Ha ha. That is the million dollar question. It is a real complicated thing to answer in a way that makes sense to Jane Q Public.  Essentially it is finding out through testing what the search engines seem to favor in terms of the structure of a website’s code, languaging and inbound/outbound linking structure. By making the correct changes using online search data and influencing inbound and outbound linking structures you can give the search engines a reason to rank you higher.

Q) Can this be done DIY

A) In some cases, if the person has a modicum of code development background they could probably influence a website to rank some less competitive search term. Anything difficult, mind you, would be almost impossible and you could do more harm than good in the process. It’s very finicky and requires some really good research software to even begin to get into the more competitive material.

Q)What is the advantage of SEO for business?

A) The advantage is targeting. Most advertising takes the scattergun approach. It is throw at a mass audience and you hope for it to reach those of interest.  Online search is a scene. We can easily access data which indicates how many people are looking for a service or product via search terms. This is a steady stream of potential customers that we can simply dip our cup into if we perform the proper strategies and do this slightly better than the next guy in the game.

Q) How does SEO compare to PPC?

A)  PPC is great for certain business and product types. It can be useful as a companion approach to SEO in many cases. It has the same targeting component that SEO does. The downside is that it requires constant capital input and people are more resistant to ads than organic search.

Q) What is the cost of an SEO campaign?

A)  It varies from $500 a month for small local business to as high as $50,000 a month for a Reputation Management campaign.

Q) What is reputation management?

A) Tough question. It is the same as SEO but instead of ranking one website higher on page one we are often trying to rank 10 competitors websites to drive a negative piece of press off of page one. That’s the reason for the high ticket. It would have to be something really damaging and someone with very deep pockets to need this type of service.

Q) Do you do social media.?

A) Yes and no. It is better farmed out to a specialist that do nothing else but social media. If I take on a social media campaign as part of client strategy then I farm it out to a White Label fulfillment company who is super well set up to handle it

Q) How can people contact you about your service.

A)  I can be found at this web address http://greengenieseo/toronto-seo-expert or through my Facebook page with a PM here.

Q) Any last piece of advice for someone looking for your type of service.

A) Yes. Make sure to get several video analysis quotes from several people in the industry if you are seeking SEO. You will get a good sense of  what they are capable from the analysis.  There should be well-documented competitor analysis that really illustrates where you stand and how much new business you stand to gain.

My Job Experiences

When I was 16 years old, our public school system and the school for the blind in the state cooperated to hold a “career weekend” for blind students in the region. The weekend was one of those defining moments in my life, a kind of moment that happens very seldom throughout life and that, in this case, was very positive.

During the weekend, I met and/or heard from successful blind adults. Their successes were as lawyers, judges, vending stand operators, computer programmers, piano tuners, teachers, rehabilitation counsellors, even a town mayor. All these people created for us, as students, what was undeniably the single most inspiring event of my adolescent education. It was a “Yes we can” experience of the time. It proved beyond doubt the possibility of having a career and gainful employment as a blind adult. If others could be so successful, I would be as well.

For me, that success has been chequered with indecision, doubt and redirection over the years. This is not an easy era for the career-oriented individual. In fact, careerism is no longer well rewarded or, in my opinion anyway, something to which a person can safely aspire to achieve. With this comes inherent difficulties but significant freedom as well. Most importantly, whatever my doubts and moments of indecision, I put these things aside, made decision, and did not let my doubts override my faith in being able to succeed. I recommend this approach as a starting place.

Despite the changing environment, I have been able to steer a course that has done well for me thus far. Through my undergraduate years, my indecision exhibited itself by first an inability to choose a major. Finally, I settled on history. But, soon I changed to music in order to take advantage of free music lessons from graduate students. At the 11th hour, I settled on Political Science with an idea of going to law school. But then, I began thinking about how stereotypical it would be to go into a career as a blind lawyer and ignored my professors who insisted I had an unusual talent for understanding the law and chose to go into graduate school in the field of Public Administration. That decision has done well by me, but today I wish I had a law degree. Not every decision we make in life is 100% right on, but in order to be successful, decide we must!

In the meantime, my parents were not able to finance my college education after the first year and I had to leave the university and find a way to make some money. People find this hard to believe, but I took a job at the close of the Spring semester at the local Lighthouse for the Blind, a factory, and became more expert than I ever wanted to be about every type and configuration of hose in a Peterbilt truck you could imagine. I could wrap them, blow waste out of them, cut them with a variety of saws, and put innumerable types of fittings and caps on them. It was awful work, but it paid. And, so much for avoiding stereotypical work as a blind person!

Later, I would find work in a taping service and radio reading service. Ultimately, I got back to school and then went on to graduate school to obtain an MPA degree. There, I worked for a stipend as the disabled student advocate coordinator. I also researched and wrote on the topic of school desegregation methodology with the research being published by my university in a compendium with similar work.

Graduate school was undoubtedly one of the most difficult experiences of my life. But, my competitiveness and desire to succeed led me to graduate with a 3.85 GPA, far better than my undergraduate GPA, and as academically published. Also, I interned with a city counselman for 6 months, learning a lot about the political ropes of city politics. These things could be leveraged into becoming 1 of 250 outstanding graduates of that year from around the country in public policy programs and accepted into an initiative of the Federal government called the Presidential Management Intern Program. I had every reason to feel fulfilled and happy.

Within two years, I knew that I had made a terrible mistake. Working in the huge Federal bureaucracy just was not for me! I loved the rough and tumble of city politics, and I loved being able to feel that something was happening based on my research and work. Federal work was, for me, a numbing, deadening experience. It didn’t help that a new President made my agency a campaign issue and target.

So, what do you do in such a case? My answer is: You survive and you pursue every option you can imagine. In this situation, I did so with a complete career transition to TeleSensory Systems. This took two years to accomplish. It was the first of many transitions.

Does the information presented so far give you a sense of my philosophy and strategies about employment? I hope so, but so far, I’ve only taken you on the first steps of my personal journey. You may say “that’s really enough, thank you”. And, we are heading toward the 1,000 word count on this post, far longer than I like to write in any single post. Then too, this is not meant to be some sort of mini-biography either.

So, let’s leave the story here and get some dialog going. What is your philosophy about job hunting and job acquisition? What education and career options have you chosen thus far? What has worked and not worked in your employment history? Not employed yet? What do you want to know about strategies and techniques that can be expanded on for future posts?And at 980 words, I’m going to give this post a rest. Please respond and let’s get into some good discussion.